To deny that axiological reasons are, as Nietzsche would have it, nothing more than Zeichensprache of our Affekte does not licence the inference that Affekte do not still have a place in Wertrationalität which they do not have in Zweckrationalität.
Runciman, WG, “Cultural Selection, Axiological Reasoning, and Paradiastole (I)”
European Journal of Sociology (2007), 48:173-189 Cambridge University Press