Me hate this one

From da LA Tymez:

Last month, 18-year-old Kenya Mejia closed her valedictory address at Los Angeles’s Alexander Hamilton High School on a startling note: publicly professing a secret passion for a classmate.

“I cannot let this opportunity just pass by,” said Ms. Mejia, who is to enroll at the Massachusetts Institute of Technology in the fall. “I love you, Jake Minor!”

The crowd roared. Mr. Minor stood and pumped his fists in the air. A few days later, Ms. Mejia cashed a check for $1,800.

The commotion Ms. Mejia created was actually part of a ploy cooked up by marketing executives and consultants for Twentieth Century Fox, the Hollywood studio whose headquarters is less than two miles from Hamilton High.

The goal of the plot, which included a marketing company called the Intelligence Group and at least one other contractor, was to create a “viral” buzz online for the romantic comedy “I Love You, Beth Cooper.” The movie opens with an unassuming valedictorian using his graduation speech to proclaim his feelings for the most popular girl in school. Fox and its consultants hatched the ruse to recreate the scene at a real high school before the film’s July 10 opening, say people familiar with the matter, in hopes of creating online chatter about the way the movie supposedly inspired copycats.

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